Lenovo just finished trolling Samsung in a Moto Mod's ad last week. The ad claimed "At Moto our priority is safety first. Unlike some manufacturers, we adhere to the highest standards in quality and testing of our batteries." The fist time I saw that ad I was certain it had to be fake, but was pretty quickly confirmed as being real. Today Lenovo rolled out another ad attacking this years linup of "seven" devices. They actually make a good point. For years cell phones have only gotten incrementally better. Moto has actually done something totally new with Moto Mods. The fact that you can add an actual camera to your phone, or a full blown speaker and even a projector is pretty awesome. The Moto Z Force is actually innovative. I would have to agree that it is more so innovative and new than any seven device. Do you think it is good practice to take direct shots at your competition like this or do you think eventually it will backfire?