1. You want that $100.00 in your pocket or an Amazon Fire TV don't you? Well here's the deal. With our new updated look we are in desperate need of an updated logo. The 'old' one has certainly served us well, but it's time. Find all the details here: bit.ly/1q0k6Wa
  2. DroidForums.net is currently undergoing a major software upgrade. If you are experiencing any problems logging in please: Contact Us

iSuppli: AMOLED Shortages Worse Than Previously Thought

Discussion in 'Android News' started by wuyanks, Jul 8, 2010.

  1. wuyanks
    Offline

    wuyanks DF News Team Premium Member

    Joined:
    Nov 6, 2009
    Messages:
    2,390
    Likes Received:
    0
    Trophy Points:
    0
    [​IMG]

    Over the past few months, AMOLED shortages have become a well-documented problem. And those of you still waiting for your Droid Incredible are experiencing the ramifications of AMOLED shortages firsthand. Samsung, one of the world's few manufacturers of AMOLED displays, has not had much to say on the matter, but plans that it will overcome these shortages by 2012. Samsung has already committed $2.2 Billion into a new AMOLED factory, that should be in full production by 2012. However, 2012 is a long ways off, especially in the smartphone world. Due to the ever-increasing interest in these shortages, iSuppli, an independent research company, conducted an analysis on the future of the AMOLED display, and whether or not it will ever become a major competitor to AMLCDs.

    Here is an excerpt from the analysis:



    As you can see, by 2014 the projected shipments of AMOLEDs (184.5 million units) will pale in comparison to its AMLCD counterparts (1.75 billion units), even though the AMOLED's technology is newer and superior.

    iSuppli goes on to explain that AMOLEDs may simply remain a niche technology, and never become a true competitor to AMLCDs, due to the fact that production of AMOLEDs is so limited. To put this into context, there are only two companies currently manufacturing AMOLEDs, Samsung and LG. As of now, both companies are producing at capacity, and are still coming up short for the global demand. Furthermore, as you may expect, Samsung gives preferential treatment to its own phones. For example, the Galaxy S Series, which uses a Super AMOLED screen, has essentially taken up all of Samsung's AMOLED production at this time.

    Samsung is investing in a $2.2 billion facility that will be ready by 2012, and LG plans to do the same. Neither company, however, has yet to increase production in face of the shortages. Two other smaller companies,AU Optronics Corp. and TPO Display Corp., are working on AMOLED products, but neither are producing the displays yet.

    The limited number of suppliers and manufacturers is troubling for the future of the AMOLED display, and iSuppli believes that if there is no further investment in AMOLED, the technology could be lost. Considering Samsung and LG are spearheading the AMOLED technology, it is important that these are the companies recognize the demand for AMOLEDs and ramp up production sooner, rather than later. Even though both LG and Samsung plan to open up new facilities by 2012, this may not be enough to keep AMOLEDs afloat.

    Smartphone companies, such as HTC, recognize the superior technology behind the AMOLED, but as the delays and shortages continue, they will have no choice but to resort to other technologies, such as AMLCD. This can already be seen with the Droid Incredible; HTC was forced to switch from AMOLED to TFT LCD, which has caused months of delays for Verizon customers.

    Thoughts on iSuppli's analysis of the AMOLED shortages?

    via Phandroid
    Source iSuppli

    Last edited: Jul 8, 2010
  2. A.Brooks
    Offline

    A.Brooks New Member

    Joined:
    Feb 1, 2010
    Messages:
    246
    Likes Received:
    0
    Trophy Points:
    0
    I certainly hope that the next phone I get has AMOLED. But wow, I don't really want a Samsung or LG, lets go HTC get on the ball and start pumping out your own too! lol
  3. HeroNova
    Offline

    HeroNova New Member

    Joined:
    Nov 28, 2009
    Messages:
    249
    Likes Received:
    0
    Trophy Points:
    0
    Location:
    Staten Island, NY
    So the Droid Incredibles that trickle into stores like Bestbuy and other retailers, do they have the AMOLED screens or the TFT LCD screens?
  4. wuyanks
    Offline

    wuyanks DF News Team Premium Member

    Joined:
    Nov 6, 2009
    Messages:
    2,390
    Likes Received:
    0
    Trophy Points:
    0
    I guess it depends whether they were manufactured before or after the shortage started.