I think about this with music, movies, gadgets, etc... I think eventually companies are gonna hit a plateau with innovations with the hardware and OS for gadgets. I have to admit I was more impressed, floored by the iPhone 4 announcement. I never followed Apple that closely before so I dont have any feelings about the iPhone before the iPhone 4. I was gonna get a 3GS in Jan 2010 but I wasnt all into phones like I am now. But the iPhone 4 announcement had more wow factor to me. Facetime, Retina Display, phone design, antenna design (before it turned into its own lil soap opera..), gyroscope, etc.. I dont think Apple can do alot better after the iPhone 4. I think they would have to do alot to surpass the iPhone 4 as far as wow factor.