If many people leave... If they see a down slide in customers and one of the smaller providers sees an increase, they may be forced to change their approach. You don't have to just sit back and take it, there is power in numbers. I will be leaving in July. I have three phones on a family plan with unlimited data. Two are due for upgrade in July. I refuse to pay full price for the new phone and will not eliminate the unlimited plan. I need it for business on my phone.