Well I'm a sucker for new toys.... as I did a few months back when picking up my Moto Droid on release day... I went at lunch and picked up the new Incredible today. Honestly, after the last hour of playing with it.... I would have to give it a 9.5 out of 10, which would also put the moto droid at about an 8. This phone is everything I wanted and more.... so amazing I can't even tell you in words. If your on the fence... no question... go buy it. Hell I paid full retail for it and I'm still happy I did.