HTC Will Not Be Bundling Beats Audio Headsets With Phones Anymore

Discussion in 'Android News' started by dgstorm, Apr 9, 2012.

  1. dgstorm
    Offline

    dgstorm Editor in Chief Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    7,370
    Likes Received:
    1,411
    Trophy Points:
    113
    Location:
    Austin, TX
    [​IMG]

    Is this a $300 Million dollar case of buyers remorse? After spending that much to purchase a 51% stake of the Beats Audio company, HTC started bundling the Beats Audio headsets into their high-end smartphones, like the Rezound. However, don't expect to see that happen with the new HTC One X and the HTC EVO 4G LTE, or any other HTC phone in the near future. Apparently, that particular marketing campaign hasn't fared too well for HTC, because they have already decided to shelve it, or at least the headphone bundling part of it anyway. Reportedly, they will still work to integrate Beats Audio tech into their smartphones, but they will no longer bundle headphones with their phones. You will have to purchase them separately.

    Obviously, on the surface, it seemed like it would have been a good idea: HTC bundles the Beats Audio headsets with their phones, to both add value to their lineup and to differentiate themselves in a crowded market. Unfortunately, the reality is that smartphone buyers don't really care about having a fancy set of headphones with their smartphones, and it took the relatively poor sales of the Rezound for HTC to figure this out. Here is a comment from Martin Fichter, an HTC product executive, regarding this:

    Everyone out their raise your hand and sound off in the thread if you could have told them that before they spent $300 Million dollars to figure it out. Perhaps they should fire their marketing consultants...

    Source: AndroidTablets.net via CNet
  2. rowdyguy124
    Offline

    rowdyguy124 New Member

    Joined:
    Sep 8, 2011
    Messages:
    77
    Likes Received:
    2
    Trophy Points:
    0
    Location:
    Hanover, PA
    My wife absolutely loves her beats audio headphones with her Rezound. She would do it all over again.
  3. BenLand150
    Offline

    BenLand150 Premium Member Premium Member

    Joined:
    Nov 29, 2010
    Messages:
    1,787
    Likes Received:
    75
    Trophy Points:
    48
    Location:
    Lincoln, NE
    Good.

    I have Beats(most of my track team does, more for show lol), but I know all they really do is increase bass and volume. If anything phones should start including some Audio Technica's or something. I use those for long rides and stuff, cheaper and better. With beats you're honestly buying for the brand. But I'll be honest, I absolutely LOVE the style.
  4. LoudRam
    Offline

    LoudRam Well-Known Member

    Joined:
    Dec 18, 2010
    Messages:
    1,292
    Likes Received:
    62
    Trophy Points:
    48
    Location:
    Southern NJ
    I love the Beats headphones but that wasn't a factor at all in buying the Rezound. It was a "Oh that's a nice little add on". The two biggest factors were the price ($50) and the reviews from the members in here. I think HTC did a poor job marketing the phone. It's a great phone, solid all the way around but all you heard was Thunderbolt this and Thunderbolt that on the TV. HTC dropped the ball on this one. They have no one to blame but themselves for the poor sales.
  5. Dave12308
    Offline

    Dave12308 New Member

    Joined:
    Nov 15, 2009
    Messages:
    3,269
    Likes Received:
    50
    Trophy Points:
    0
    I'd assume this was the result of some sort of marketing survey, something along the lines of "If the HTC Rezound had launched without an included pair of beats headphones, would you have still purchased it?"

    The majority said they'd still buy it, so HTC gets to save a ton of money.

    Take myself, for instance. I hate in-ear headphones, so if I had gone with the Rezound, i'd have given the headphones away, or tossed them into my "pile-'o-earbuds (tm)"

    If anything, including a pair of hip-hop influenced headphones may have caused some professionals to shy away from the Rezound.
  6. kodiak799
    Online

    kodiak799 Well-Known Member

    Joined:
    Feb 20, 2010
    Messages:
    4,879
    Likes Received:
    238
    Trophy Points:
    63
    I love earbuds, but as "in-ear" headphones the Beats headset is a fail.
  7. Kag Pirate
    Offline

    Kag Pirate New Member

    Joined:
    Apr 2, 2010
    Messages:
    59
    Likes Received:
    0
    Trophy Points:
    0
    Location:
    Greensboro, NC
    I and my wife have the Rezound we love the phone but the headphones lack. Lack as staying in the ear even with the different size in ear padded foam holders. They sound great and I love the sound that comes from them, but I found Kross head phones just about the same as the iBeats. Price tag 24.99 for the Kross to the 100.00 price tag.......:question: I also been using my other head phones I have and the sound is almost to the same level of the iBeats. Cool add on, but I could have done with out them. Phone rocks and love the rooting of this phone made it even more of a great buy.

    Side note, I did lean away from this but a few on this forum said it was a great phone. I was shock to say they was right and I think even better then the Razr (my opinion). I do think HTC drop the bomb on this one and banked to much into iBeats as a sale point. My Droid did great on sound and I was happy so, HTC move on and just improve other points of the next Gens phones.
    Last edited: Apr 10, 2012
  8. Xplorer4x4
    Offline

    Xplorer4x4 New Member

    Joined:
    Mar 9, 2010
    Messages:
    1,005
    Likes Received:
    4
    Trophy Points:
    0
    Location:
    Evansville,IN
    I personally care about the audio quality. It doesnt have to be Beats for me, but having a really good sound chip in the phone would be nice, and a pair of quality headphones to boot wouldnt hurt.
  9. Insidious
    Offline

    Insidious New Member

    Joined:
    Feb 21, 2011
    Messages:
    1,034
    Likes Received:
    4
    Trophy Points:
    0
    Location:
    Maryland
    WOO, Audio technica's rock!

    Sent from my ADR6425LVW using DroidForums
  10. Malkavian
    Online

    Malkavian Member

    Joined:
    Apr 3, 2010
    Messages:
    157
    Likes Received:
    14
    Trophy Points:
    18
    Location:
    Kansas City MO
    I personally didn't buy the phone for the Beats headset, it was just a nice add on. I didn't like the in ear design but have gotten used to it and like it now. It does block a lot of noise from the outside. HTC should have been pushing the features of the phone. The processor is better and faster than the Thunderbolt, it has the same Ram, 1GB and the same internal memory but the Rezond can handle up to 32GB esternal storage. All the commercials I saw for the Rezound kept pushing the beats audio, that's fine, show us other stuff. I think HTC should have pushed that 300 mil into better batteries or making Sense more customizable for the user.
  11. tc1
    Offline

    tc1 Member

    Joined:
    Nov 11, 2009
    Messages:
    591
    Likes Received:
    4
    Trophy Points:
    18
    It was a pointless move since all things point to wireless Bluetooth headsets anyway.

    Yes, they are nice...not worth $100 though. Having cords running down to your phone is a pain.

    Should have used the money to include bigger batteries.

    I used the beats earbuds maybe 3 times before I went back to my LG tones.


    Sent from my ADR6425LVW using DroidForums
  12. acousticshade
    Offline

    acousticshade New Member

    Joined:
    May 15, 2010
    Messages:
    397
    Likes Received:
    36
    Trophy Points:
    0
    Location:
    Michigan
    Gotta agree with most of the postings here. The phones AREN'T worth $100, but they are very nice - probably the nicest set I own.

    The marketing for this phone just stank! I saw Razr ads & GNEX ads everywhere, but only a handfull of Rezound ads (except in the Saturday night live skit where they mentioned the phone like 4 times I think, lol). The sad thing is that this phone was the most bang for your buck IMO when compared with the other two Tier 1 phones during the holidays. It had an arguably better processor, screen and camera. The GNEX had ICS and the Razr was super thin, but the Rezound had cool headphones. Cool headphones don't sell a phone, I can buy those anywhere.

    I hardly knew anything about the Rezound until I started playing with it in the store and the clerk said, "hey, do you know those come with a $100 pair of headphones." Once I was sold on the screen and camera, the headphones probably tipped the scale for me, but it was a combination of factors on why I chose to buy it. Instead of marketing this as a $300 MP3 player, they should have said, "hey, here's a top of the line 4G phone, with the best screen AND camera and, what the heck, we'll give you these $100 headphones for free."

    At $50, this should be a no brainer. Again, though, where's the advertising!? Come on HTC & Verizon, if people knew about this phone they would buy it!
  13. 52brandon
    Offline

    52brandon New Member

    Joined:
    Jan 18, 2010
    Messages:
    1,019
    Likes Received:
    18
    Trophy Points:
    0
    Beats are a bit of a gimmick. Monster makes em, they make some great headphones, but the Beats aren't one of em. They're just really bass heavy. They've got thinner cords and the overall build quality isn't exactly amazing. I've got a pair of the Turbine Pro Coppers, they're amazing, better quality and range, not as heavy bass, but I can just get in my car and turn my amp up if I wanna punish my ears for a bit
Search tags for this page

htc evo 4g lte beats audio

,

htc phones with beats audio