HTC Was the First to Plan a Customized Smartphone but Didn't Follow Through

Discussion in 'Android News' started by dgstorm, Aug 15, 2013.

  1. dgstorm

    dgstorm Editor in Chief
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    Dec 30, 2010
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    Motorola just launched their new Moto X, and one of it's most intriguing features is the Moto Maker customization options. While Motorola was obviously the first to market with an idea like this, according to some leaked intel, they were not the first to explore it. HTC actually has that distinction. According to a report from The Verge, HTC was working on a project called "HTC Design Studio" which would have offered customizable colors, patterns, speakers and more for the HTC 8XT Window's Phone. The project never got off the ground due to cost and complexity issues. Here's a quote with the details,

    It's a shame that HTC and Sprint didn't follow-through, but it's hard to blame them. It now makes more sense that Motorola's Moto Maker program would start out with AT&T. Both of these companies can more easily "foot the bill" for the expense and complexities of the endeavor.

    Source: The Verge