HTC 's Sales Get a Big Boost from the HTC One

Discussion in 'Android News' started by dgstorm, May 6, 2013.

  1. dgstorm

    dgstorm Editor in Chief Staff Member Premium Member

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    It look's like the new HTC One is helping HTC stage a bit of a comeback. Although it's obviously too early to tell if this news will get HTC back into a truly competitive position, it still must be a huge breathe of fresh air for the company. Sales for the company have surged over the last couple of months in a big way, and part of that is thanks to the HTC One. Here's a quote with some of the numbers,

    Despite this much rosier outlook, HTC still has a long hill to climb. The company only earned $NT 19B ($642 million) in April of 2013, compared to $NT 30B in April 2012. Still, the fact that they were able to do this around the same time-frame as the Samsung Galaxy S4 launch is something to be applauded. If they can keep this pace, we could see a healthy growth spurt from the once floundering company.

    Source: UnWiredView
     
  2. xsylus

    xsylus Active Member

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    The marketing for this device is better than previous HTC ads and commercials.
     
  3. kodiak799

    kodiak799 Silver Member

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    Yeah, I always laugh at how techies split hairs comparing devices. For all intents and purposes, smartphones are basically a commodity. Mainly what differentiates them is the marketing and branding. Biggest thing Samsung "stole" from Apple is to learn that constantly renaming flagship devices destroys all that accumulated advertising.
     
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