HTC One Sales are Good, but Company Still Likely to Post 8% Net Loss in Q3

Discussion in 'Android News' started by dgstorm, Jul 30, 2013.

  1. dgstorm
    Offline

    dgstorm Editor in Chief Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    7,124
    Likes Received:
    1,318
    Trophy Points:
    113
    Location:
    Austin, TX
    [​IMG]

    Despite the new HTC One selling very well for the company, it looks like HTC is still in for some hard times. According to their latest financial results press release, sales of the HTC One were solid and in fact were much better than their previous hero device of the same time last year. Unfortunately, despite these excellent results for the HTC One, the company is still hemorrhaging money and is likely to report an operating loss of 8% in Quarter 3.

    The company is shifting their strategy a bit in order to fight this. They are introducing the new mid-tier HTC One Mini, and they also plan to introduce more mid-tier products later in the year with a focus on the emerging market in China.

    It looks like the HTC One isn't quite bringing them back to competitive levels just yet, but at least it's keeping them afloat.

    Here's the press release,

    1 person likes this.
  2. zomnomnombie
    Offline

    zomnomnombie Active Member

    Joined:
    Mar 25, 2011
    Messages:
    788
    Likes Received:
    36
    Trophy Points:
    28
    Please just kill Sense already.
  3. cybertec69
    Offline

    cybertec69 Well-Known Member

    Joined:
    Apr 19, 2010
    Messages:
    1,762
    Likes Received:
    71
    Trophy Points:
    48
    Location:
    Staten Island, NY
    Add removable battery and micro SD card support, and their phones will sell like hot cakes, the way this company is operating with the mindset of a mule "one way direction to their demise", they will soon be no more. I can see them being bought out by another competitor in the near future.
  4. pc747
    Offline

    pc747 DF Administrator Staff Member Rescue Squad

    Joined:
    Dec 23, 2009
    Messages:
    17,519
    Likes Received:
    1,050
    Trophy Points:
    113
    It is going to take awhile to recover from years of bad decisions and devices. HTC took a big hit in reputation thanks to the thunderbolt disaster. And though they fixed the issues public opinion already moved on to other devices. Than the poor timing of releasing the rezound with the razr and nexus the year after and that is just me highlighting the mistakes with vzw customers. The HTC one is a good device that sold well but one device will not fix years of failure. It will take a few more good devices along with strategy and planning. Continue to make solid devices and offer customers choices (Google experience devices) along with throwing in a sd card slot.
    1 person likes this.
  5. kodiak799
    Offline

    kodiak799 Well-Known Member

    Joined:
    Feb 20, 2010
    Messages:
    4,831
    Likes Received:
    226
    Trophy Points:
    63
    They still don't get it. They are going to launch more mid-tier devices rather than discounting older models like Apple, and to lesser extent even Samsung. Instead HTC will realize higher production costs with more phones and shorter runs, and also higher R&D for more devices.
  6. combatmedic870
    Offline

    combatmedic870 Well-Known Member

    Joined:
    Aug 4, 2011
    Messages:
    1,315
    Likes Received:
    49
    Trophy Points:
    48
    Location:
    Portland OR

    This......^^^

    They need to release sanother top tier device and discount the one. The one was a great step in recovery though. I really like HTC.
Search tags for this page

htc one sale report