HTC On the Ropes Again as Slumping One M9 Sales Lead to Worst April in 6 years

Discussion in 'Android News' started by dgstorm, May 5, 2015.

  1. dgstorm

    dgstorm Editor in Chief
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    It looks like the HTC One M9 is not helping the already beleaguered smartphone OEM. HTC's April revenues nose-dived by 38.6% year-over-year, and poor sales of the M9 are being blamed. After the solid success of the HTC One M7 and One M8, things were looking up for HTC, but their latest flagship isn't making the same waves as its ancestors. Here's a quote with more of the details,

    Industry analysts are suggesting that HTC underestimated the bad press from overheating issues which hit the Qualcomm Snapdragon 810 (the chipset featured in the One M9). On top of this bad word of mouth, poor reviews and reluctance from the carriers to order much inventory of the phone may have lead to these slumped sales.

    Of course, the other elephant in the room is the runaway success of the Galaxy S6 and S6 Edge. Samsung put enormous pressure on the rest of the Android smartphone industry by releasing a device that really changed up their previous strategy. Either way, things are again looking grim for HTC. It's amazing how many times HTC has pulled themselves back from the brink. Do you guys think they will be able to do it again?

    Here's our dedicated HTC One M9 section: HTC One M9 and M9 plus Android Forum at DroidForums.net

    Source: PhoneArena
     
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  2. Caesars

    Caesars Senior Member

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    Not to come off as a hater as I'm using the m9 as one of my two phones. But.... It's a sailboat in a world of flagships.
     
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  3. cereal killer

    cereal killer Administrator
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    I wouldn't want to be a smartphone manufacturer nowadays. It's all about Android and iOS, Samsung and Apple. If your outside of those 4 things, you're going to be fighting for 'table scraps'.
     
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  4. pc747

    pc747 Administrator
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    Not to say I called it, but I think everyone called it.

    Half hearted efforts get you half hearted results.
     
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  5. popcenator

    popcenator Droid X Rescue Squad
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    Why is LG doing better at staying relevant? Because they commit to upgrading and pushing the envelope, especially compared to HTC. A great build quality is only part of the full equation and when you have phones much more complete, who's going to choose the one dimensional option? I was very excited for the M9 because I actually really like Sense and their build quality is fantastic, but that deflated when I saw the issues with the 810 (throttling is not a fix, it's a patch) and the poor camera. LG looks like they'll be continuing in the right direction with the G4. And I'm looking forward to seeing what the next Moto X will bring to the table.

    on the move..
     
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  6. The Stig 04

    The Stig 04 Active Member

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    My biggest thing about this phone was size, when I asked them what was up with not bringing the Plus to North America they told me they worked with carrier's to determine the best size for customers, and that's about the time they made me an ex customer. Went and bought a Nexus 6 and couldn't be happier.
     
  7. pc747

    pc747 Administrator
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    Exactly

    And you want people to want .... desire your new device. The s6 edge, s6, and the g4 all offer something new that makes me desire it over the phones from last year. Whether it be a new look or new features. With the M8 having a better camera than the m9 (based on reviews), the latest software update, and cheaper, it would be better to buy a m8 off eBay or swappa vs signing a new two years on a m9.

    It is safe to say the m9, being HTC is one of the big name, will be the top failed device of 2015. Unless Motorola brings back the old Motorola droid with old specs running 2.1. Think the only thing more disappointing was the pacqiaou mayweather fight because they took 5 years for that pile of crap.
     
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  8. Ollie

    Ollie Droid Does

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    I'm not impressed with the G4 too much either. They pulled an HTC and kept the same design.
     
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  9. shockracer

    shockracer Active Member

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    I don't think it's a problem of overheating or other poor reviews. I think it's due to the lack of advertising. I see 10 Samsung commercials to maybe 1 HTC commercial. Other phone manufacturers have their name on other electronics, so the names become more recognizable than say HTC which only make phones and tablets, oh and a portable camera.

    I come across people so often that just bought a smartphone but have no idea that my phone (M8) was available.

    If HTC wants to make it, they really need to pour money into advertisement!
     
    #9 shockracer, May 5, 2015
    Last edited by a moderator: May 6, 2015
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  10. kodiak799

    kodiak799 Gold Member

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    Sammie's profits have been down, as well. I think we're seeing that users aren't upgrading every year, or even every other year (which is still $200-$300 even with subsidy), because the phones are good enough for 95% of the users.

    It's plagued many OEM's for a long time: simply too many models. Your product cycle needs to match the consumer purchase cycle or you spend too much on R&D and realize too little production efficiency.
     
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  11. cybertec69

    cybertec69 Silver Member

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    Pour what money into advertising, where have you been, HTC is barely breaking even. Also the M9 is just a bad upgrade from the M8. HTC just keeps making the same mistakes, over and over, no wonder all their top people started jumping ship. When a ship is sinking, it's time to put on those life vests and bail.
     
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  12. shockracer

    shockracer Active Member

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    It takes money to make money. How many M9 commercials have you seen? I have seen one on TV since the release. I see at least one commercial for Samsung or LG or Motorola an hour.

    Word of mouth is great advertisement but it has its limits, Even sales Associates in cellular carrier stores push Samsung's and Motorola.
     
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