HTC Claims The One Will be Their Only One (Flagship) This Year

Discussion in 'Android News' started by dgstorm, Feb 27, 2013.

  1. dgstorm

    dgstorm Editor in Chief Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    9,296
    Likes Received:
    2,906
    Trophy Points:
    478
    Location:
    Austin, TX
    Ratings:
    +3,069
    [​IMG]

    HTC is finally getting serious about its marketing, and vows to make things less confusing for consumers. HTC’s Phil Roberson recently confirmed that HTC will avoid last year's marketing blitz of multiple One products, and instead will focus on targeted branding. Specifically, the HTC One will be the only flagship smartphone HTC will carry. That's not to say they don't intend to have other models, but any other device they bring to market will be for the mid-range and budget crowds. As far as the high-end segment goes, The One is the one.

    Hmmm... do you think their marketing department has a thing for the Matrix movies maybe? Regardless, it's good to see HTC finally get smart and adopt a wiser marketing strategy.

    Source: Phandroid
     
  2. shockracer

    shockracer Active Member

    Joined:
    Jan 15, 2011
    Messages:
    220
    Likes Received:
    32
    Trophy Points:
    28
    Location:
    Northern, CO
    Ratings:
    +38
    If this phone doesn't come to VZW and is the only flagship one they will have then either they will lose a huge market share or they are laying and there will be one for VZW, thus making it "2" flagship devices not just one.
     
  3. skennelly

    skennelly Active Member

    Joined:
    Oct 27, 2010
    Messages:
    577
    Likes Received:
    29
    Trophy Points:
    28
    Location:
    Illinois
    Ratings:
    +29
    Most likely if it comes to vzw, it will be the same phone with a different name.
     
  4. boidsonly

    boidsonly Active Member

    Joined:
    May 26, 2011
    Messages:
    114
    Likes Received:
    38
    Trophy Points:
    28
    Ratings:
    +49
    Who is HTC?...

    Never again.
     
  5. Garemlin

    Garemlin Developer Relations

    Joined:
    Dec 24, 2009
    Messages:
    2,429
    Likes Received:
    315
    Trophy Points:
    148
    Location:
    Delaware
    Ratings:
    +334
    Current Phone Model:
    LG G3 (VZW), Nexus 7 v2
    And be released long after it is relevant.
     
  6. xeene

    xeene Silver Member

    Joined:
    Jun 28, 2010
    Messages:
    2,174
    Likes Received:
    464
    Trophy Points:
    148
    Location:
    usa
    Ratings:
    +497
    htc and blackberry will be owned by people's republic of china in upcoming future.
     
  7. kodiak799

    kodiak799 Gold Member

    Joined:
    Feb 20, 2010
    Messages:
    5,480
    Likes Received:
    526
    Trophy Points:
    228
    Ratings:
    +612
    I still think my Rezound is awesome (granted I'm running a JB rom)
     
  8. johnandroid

    johnandroid New Member

    Joined:
    Mar 5, 2013
    Messages:
    1
    Likes Received:
    0
    Trophy Points:
    1
    Location:
    Romania
    Ratings:
    +0
    wow 1.7GHz quad-core processor,today I read about Htc flagship,but don't forget the launch of Samsung Galaxy S4