Connect the phone in bootloader mode. Then go to the device manager and you will see and Android 1.0 device. Right click and then click update driver. The select to choose from a list...
Once you get to the list of drivers there is an option to select from a list of manufacturers with drivers installed on your comp. Choose the one that says Samsung phone. Then you should get the option to select the adb driver.
beautiful... I was half a step off - thank you! working perfectly now