Unfortunately for me, Force stop and Uninstall updates are both already greyed out. I think maybe I already tried them and they've stayed this way ever since, and the obnoxious msgs keep coming... It's Google Play services for me, not store, that is bombing. Android support tells me I have to do a factory reset. Uhggg. My biggest dread is that the msgs are just going to start up again after the reset. So, is it factory reset time?