HBO Considering Even Cheaper Options for HBO Now

Discussion in 'Off Topic Forum' started by dgstorm, May 27, 2015.

  1. dgstorm

    dgstorm Editor in Chief
    Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    11,016
    Likes Received:
    3,979
    Trophy Points:
    823
    Location:
    Austin, TX
    Ratings:
    +4,254
    [​IMG]

    We don't want to get your hopes up, but this news is worth sharing for all the cord cutters out there who love HBO. The company is apparently considering some even cheaper subscription options for their service. The have been sending out surveys to folks who stop their HBO Now service after the free trial. As you can see from the image above, this survey asks, "“If these offers were available to you for one-time only, how likely would you be to take advantage of each in the next three months?”

    The options on the survey are quite tempting although the last choice is the most tempting of all... a one-year subscription for just $99.99. That possible future option would bring the price of the service down cheaper than Netflix and in line with Amazon Prime's pricing model. Obviously, this pricing model may never come to fruition, as it depends on the response that HBO receives. It's also possible that this pricing option would only become available to folks threatening to leave the service.

    Still, if this option gets enough of a response, HBO could see a benefit in making it the primary pricing model. At some break-even point, a mass volume of folks on the $100 per year option would be more profitable than a much smaller volume at $15 per month. What do you guys think?

    Source: CutCableToday
     
  2. pc747

    pc747 Administrator
    Staff Member Rescue Squad

    Joined:
    Dec 23, 2009
    Messages:
    24,579
    Likes Received:
    5,552
    Trophy Points:
    1,123
    Ratings:
    +6,152
    Like the option but maybe cut the price by $10 each tier.

    Then again if you add HBO to sling tv it will cost $15 per month ($180 per year) so maybe that may be a good price.
     
    • Agree Agree x 1
  3. akhenax

    akhenax Silver Member

    Joined:
    Jul 13, 2010
    Messages:
    1,703
    Likes Received:
    379
    Trophy Points:
    113
    Location:
    NY
    Ratings:
    +503
    I got the option of HBO with Sling TV, and I have to say, it's hasn't been worth it. I am usually not watching TV when GOT comes on, and that's pretty much the only reason I got HBO in the first place. I will be glad to cancel it when the time comes.

    HBO Now, for $15 a month, is the better choice. For $99 a year, it's the only choice.

    BUT...since this screenshot is coming from an iPhone, perhaps that pricing model is for Apple customers only. :eek:
     
    • Agree Agree x 1
  4. chrisbrown32

    chrisbrown32 New Member

    Joined:
    May 31, 2015
    Messages:
    2
    Likes Received:
    0
    Trophy Points:
    1
    Ratings:
    +0
    That would be good
     
  5. kodiak799

    kodiak799 Gold Member

    Joined:
    Feb 20, 2010
    Messages:
    6,000
    Likes Received:
    774
    Trophy Points:
    258
    Ratings:
    +941
    Usually when you get promo pricing on cable (either new service or because you threaten to leave and twist their arm), you can get 3-6 months of HBO free.

    But then the price goes up to around $16 per month. But with it's great on-demand library, you really don't need it for probably more than a month to catch-up on Game of Thrones.

    So I need to get into the habit of subscribing for just 1 month, or 3 since I have to see GoT as soon as it airs. I'm guessing more and more people are doing that, so if HBO can get you to commit to the plans above it will probably actually increase their revenues.
     
  6. ef157

    ef157 New Member

    Joined:
    May 31, 2015
    Messages:
    1
    Likes Received:
    0
    Trophy Points:
    1
    Ratings:
    +0
    Interesting


    Sent from my iPhone using Tapatalk