Motorola Announces Hasselblad Moto Mod for Moto Z Family, Priced at $249 | Droid Life This is the Hasselblad True Zoom, the essential camera add-on for the Moto Z So, I sort of want this, even though I don't need it. The zoom is what I would really want it for, though it could not replace my aging Canon Powershot with 30x optical zoom. The other cameras that we use at the house are small point and shoot Fuji and Nikon Waterproof cameras which would be used for a different purpose. The mod sort of falls in a gray area, as the Force camera is pretty awesome by itself. At $250, I'll wait. At $100 I would buy.