For those who didn't know this already, Google actually has a retail service called Express Shopping. It's currently only available in and around San Francisco, Los Angeles, and New York. It's basically the infancy stage for a Google service designed to compete with Amazon. In fact, according to Google Shopping Express exec, Tom Fallows, Google is getting ready to invest a half-billion dollars into spreading the service with a nationwide rollout. On top of this, Google is even planning to offer an Amazon Prime like membership service, although Google may offer theirs a bit cheaper than the $99 dollar per year fee from Amazon. Fallows did not indicate when Google plans to launch this new service, but he did offer some other details. The current Express Shopping system utilizes partnerships between Google and retailers including Target, Costco, Whole Foods, and many others. Here's a quote with a few more details, At this time, Fallows did not mention if the Express Shopping membership account will also give access to Google's library of digital content the way an Amazon Prime account does, but more than likely that is something Google is working toward achieving. What do you guys think? Would you want an Amazon Prime style membership from Google if it offered good value?