It looks like Google's Chromecast is steadily eating away the marketshare of its competitors in the media player market landscape. According to a report from market researcher Parks Associates, the Chromecast has pulled ahead of the Apple TV and firmly into second place. It is also not too far behind the Roku which has seen its leading marketshare steadily eroded. Their research also confirmed that consumer interest in media players is steadily on the rise. They claim that nearly 50% of video content watched by consumers in 2014 is now non-linear, which is up from 38% in 2013. Their report indicates that even the Amazon Fire TV (& Fire TV Stick), introduced in the middle of this year, quickly gained ground in the market, not far behind the AppleTV. It must be worrisome for Apple that their product is seeing a decline in customer interest at a time when consumer demand for media devices is on the rise. The Parks Associates study indicated that 10% of households purchased a media player this year.