It looks like Google has been taking all the intrusive data tracking complaints seriously and is working on a solution. According to a report at USAToday, Google is developing something called anonymous identifier for advertisers (AdID), which will eventually be a replacement for the third party cookies which are primarily used today. Here's a quote with a few more details, The primary purpose of this new system would give users more control over how their data habits are tracked over the web. Their method would actually offer users the ability to limit ad tracking through browser settings and more. Here's another quick quote, What do you guys think of Google's potentially elegant solution?