Google vs BMW? Alphabet Trademark Already Owned by the Auto Maker

Discussion in 'Android News' started by dgstorm, Aug 12, 2015.

  1. dgstorm

    dgstorm Editor in Chief
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    It's possible that Google and BMW might get into a trademark fight very soon. We reported a couple days ago that Google has split itself off into a few different companies with a new umbrella corporation called Alphabet at the top. Unfortunately for Google, the German auto-maker BMW already owns the trademark and alphabet.com domain name.

    Normally, this isn't as big of a deal as you might think. Companies can share the same trademark as long as their respective products are not easily confused by consumers. For the most part you wouldn't think that would be a problem between Google and BMW; however, Google is developing self-driving cars, and of course, cars are the main product for BMW, so there could be a problem here.

    According to the source of this report, BMW is considering taking legal action against Google. It's also interesting that the alphabet.com domain has been overloaded ever since Google's press announcement on this subject. To be honest, we aren't even sure why BMW owns the domain or what they would use it for. Let's just cross our fingers that another patent war doesn't break out...

    Source: Google reveals Alphabet but BMW already owns that trademark
     
  2. cereal killer

    cereal killer Administrator
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    It's a blessing in disguise for Google....Alphabet just sounds.....well.....dumb. They need to change it and here's the perfect excuse ;)
     
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  3. dgstorm

    dgstorm Editor in Chief
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    I agree that it sounds dumb, which begs the question... why did BMW want it either?
     
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  4. johnomaz

    johnomaz Silver Member

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    Because companies buy domains to sell them later when they become relevant.
     
  5. Valvoline

    Valvoline Active Member

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    Why doesn't BMW just sell it to Google?
     
  6. liftedplane

    liftedplane Gold Member

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    because google needs to come up with a better name... alphabet... come on...
     
  7. 94lt1

    94lt1 Super Moderator
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    For a car manufacturer..I could see it being a gimmick for an all inclusive service plan.."the alphabet plan..from bumper to bumper a to z.."

    For Google..idk..it just makes me think one of em has a kid starting kindergarten and perhaps someone got overexcited about the alphabet??

    Here Google..try this.."G" growing services and subsidiaries Inc..or something..

    Or Everythin"g" products and services of tomorrow...today..

    Something like that I could see...but alphabet??

    I'll start a company..another one..it'll be know as.............drum roll!!!?????? "Crap ".. It speaks to me more than alphabet. It covers what services I would probably sell. It's catchy and mainstream.. Very with today's times and quality... Constantly Re-Attaching Pieces. Where quality is someone else's job...
     
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