How does a completely Google designed and built Nexus smartphone sound to you? Whether you love or hate the idea, it may become a reality. According to industry insider sources, Google is considering building their own smartphone from scratch. Whether it will be a uniquely marketed Nexus device or will be something else entirely is obviously unknown, but it's an intriguing idea.
The question is, how would other Android OEMs feel about Google making such a move? In the past, Google has always steeled themselves against competing with other Android OEMs by sharing the manufacturing of the Nexus line with various companies. There has been some overlap, especially with Google sticking with LG for 3 Nexus generations in a row (Nexus 4, 5 & 5X), but for the most part the system has worked.
However, if Google could actually build an Android device that is a direct competitor to the Apple iPhone, this could leave some of the other Android OEMs sucking wind from air that is already very thin. This would also put Google in direct competition with Samsung over Android.
Of course, that may not be such a bad thing for Android, since Samsung dominates the field currently. Also, a direct Google vs. Apple competition could be an intriguing thing to see. Finally, it would help Google improve the quality control of Android on smartphones.
Ultimately, Google has a ton of things to consider before making a move like this. Sound off with your opinions on this fascinating topic.
Source: Google Discussing Building Phone
