Google invests in Zynga, Google Games on its way

Discussion in 'Android News' started by wuyanks, Jul 10, 2010.

  1. wuyanks

    wuyanks DF News Team
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    Nov 6, 2009
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    Google "quietly" invested $100 million in Zynga, the online game developer responsible for FarmVille, according to TechCrunch. Experts feel that this is not a precursor to Google acquiring Zynga, but instead a strategic partnership between the two companies. It is believed that Zynga will spearhead Google Games, a service slated to debut later this year.

    Considering that Zynga provides a high-quality base on which to build social online games, the partnership will be beneficial to Google on multiple fronts. First of all, Google will not have to reinvent the wheel when launching its Games service. Secondly, this will certainly improve the odds of Google creating a worthy social-network competitor to Facebook. Currently, Google has wavered on the social networking front, with dissappointing attempts, like Buzz and Latitude. However, a strong lineup of social online games, in conjunction with the information storage capabilities of the Google Cloud, and a superior search engine, Google could eventually become a legitimate contender to Facebook.

    A partnership with Zynga may also have positive implications for Google Checkout, which also not has become as successful as Google had hoped. It has been suggested that Zynga is the leading customer for PayPal, but a partnership between Google and Zynga may signal a switch to exclusivity with Google Checkout.

    Google's new relationship with Zynga may also present a hindrance for Apple. During Steve Jobs' keynote at Apple's IPad event, Zynga debuted its FarmVille app for iOS 4. Clearly, Apple valued its relationship with Zynga enough to allow Zynga to make a presentation at the keynote. And a partnership with Google will certainly not make Steve Jobs too happy.

    Finally, there will be positive implications for Google's web and mobile-based operating systems, as I'm sure you will find Google Games eventually intertwined with Android and Chrome OS. Other implications, like HTML5 and Flash, are not yet unknown, but such a powerful partnership could theoretically change the landscape for the future of online gaming.

    Of course with an upcoming launch of a new Google service, you would expect some job openings. And to start it off, it seems that Google is looking for a Games Product Management Leader:

    Will the Google-Zynga partnership launch Google Games into success? Will Google ever present real competition to Facebook? Let us know what you think.

    Source: TechCrunch
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