I think it's a stupid name. Like Netflix wanting to spinoff into Quikster. Android Market name has legacy. Play Apps. Play Books and Play music. Sounds really crazy too me. Not all apps are "play". Not all books are audio as in play. Though I never used any other service but the app store. I think Google may regret changing the market to this. I'm not even using, nor do I care to use the unified market/store. I don't download music, books or movies. Just apps. I'm running the 2.3.8 old market. Blocked all ota market updates. Sent from my Motorola (Droid) Razr Maxx.. out in the boonies of TN while picking on a guitar!