Apple's iPhone 5SE, unlike all the other iPhones, took a phone they already had in the back storage and managed to update it with newer software and an added fingerprint sensor. Part of me feel like this is the phone for those that was begging for sub 5 inch device that was not low-end. At the same time the iPhone SE allowed Apple's iPhone department to literally take a year off. Basically they took the iPhone 5 and beef the specs up to match that of the latest iPhone 6s. Us android fans will point out to the "sheeple" that if the buy this they are being duped. But maybe this is what the industry needs, a phone that is not trying to rival the size of the Zack Morris phone and still be a phone worth buying. With that said, hey Apple feel free to catch up to android and make 32GB the new minimum memory size. 16 GB in a phone these days is a joke.