First Marketing Ad for the Moto X Smartphone Arriving for July 4th Weekend

Discussion in 'Android News' started by dgstorm, Jul 2, 2013.

  1. dgstorm

    dgstorm Editor in Chief Staff Member Premium Member

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    [​IMG]

    The huge pic you see above is the debut of the first marketing ad for the Motorola X smartphone. The ad focuses heavily on the "made in America theme" as well as the "designed by you" motif we had heard rumors about previously.

    Motorola's VP-global brand and product marketing Brian Wallace revealed in an interview, "What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Ft. Worth, Texas. What better time than July 4th to come with a message like that?"

    This obviously indicates they plan to launch the device on the U.S. Independence Day. This is obviously meant to create a patriotic vibe around the device, and is fitting since the phone is assembled and built in the United States. Of course, Motorola is also one of the United State's oldest and most innovative technology companies, so it is further fitting. Here's a quote with more of the details about this new advertising launch,

    It's exciting to see the direction Motorola is taking with this. Let's cross our fingers that the actual experience of using the device lives up to the lofty imagery.

    Source: Adage
     
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  2. gadgetrants

    gadgetrants Senior Member

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    There are many ways to come at this. I could imagine I'm:

    (a) a die-hard, cell-phone-loving red-blooded American
    patriotic-android.jpg

    (b) a total device nerd who "wants the best phone available"
    Android-Nerd.png

    or

    (c) a recent graduate from an MBA program, with a specialization in marketing
    android-management-in-business.jpg


    Of course those are not exclusive categories -- one could easily find someone who was all three at the same time -- and there are lots of other hypothetical roles.


    And now, the reaction to the new X campaign from each of those imaginary people.

    (a) DAMN-STRAIGHT, I'm gonna get me one of them.

    (b) Excuse me...what?

    (c) Patriotism as the basis for a device campaign? That's a sure fail.


    -Matt
     
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  3. Dusty

    Dusty Premium Member Premium Member

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    [​IMG]

    X I

    Eleven

    November?

    Hmmm... Or...

    X, I

    Ten, One...

    October, 1st?

    [/ConspiracyTheory]
     
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  4. zomnomnombie

    zomnomnombie Active Member

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    America.

    hank-hill.jpeg
     
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  5. squeak

    squeak Member

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    Any possibility that the moto x and the droid ultra are the same phone? the droid ultra is said to be available in "a bunch of colors". My bet is that the ability to design it yourself will end up being watered down and be barely any better than being able to pick a RZR or Maxx in the color of your choice.
     
  6. pc747

    pc747 DF Administrator Staff Member Rescue Squad

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    Awesome so I can have it my way huh.

    Ok ill take a 5 inch quad core device with 2 gigs of ram. Also I would like that battery to be removable please. Let's go ahead and supersize the battery and make it a 3800 mah. Can you wrap that in kevlar and give me a 1080p display with a 13 mp camera. Also Make my bootloader unlocked and lets top that baby off with a little 4.2.

    [​IMG]

    of course vzw will probably have an issue with that.
     
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  7. dgstorm

    dgstorm Editor in Chief Staff Member Premium Member

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    What? No microSD Card slot? Your perfect device was missing a key ingredient. ;)
     
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  8. pc747

    pc747 DF Administrator Staff Member Rescue Squad

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    You are so correct I guess I expected it to come standard since moto have been doing that any way.
     
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  9. LoneWolfArcher

    LoneWolfArcher Senior Member

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    "Designed, engineered and assembled in the USA."

    Does that mean it has direct tracking and listening right to the NSA??

    Sorry, couldn't resist. :biggrin:
     
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  10. johnomaz

    johnomaz Silver Member

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    Nah, it goes back to Motorola: Motorola Is Listening - Projects - Beneath the Waves
     
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  11. dezymond

    dezymond Tech Support Mod Staff Member Premium Member

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    well looks like I'll be waiting a little longer before biting the bullet on my upgrade.

    Man why do they have to keep info so under wraps, let me know if I should wait or not Moto!
     
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  12. pc747

    pc747 DF Administrator Staff Member Rescue Squad

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    I dont know about moto. When you wait and wait for them they let you down. I waited for the razr maxx hd excited only to be let down. The one time I finally tell moto that I am done then they release something to make me come back.

     
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  13. Yellowhammer

    Yellowhammer Member

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  14. dezymond

    dezymond Tech Support Mod Staff Member Premium Member

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    This is a new moto approach though so it might be worth the wait. Watching a buncha reviews on 3 phones I'm considering isn't making the wait easy though

    Sent from my Nexus 7 using Tapatalk 4 Beta
     
  15. FoxKat

    FoxKat DF Super Moderator Staff Member Premium Member

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    I think if there was a time and presidency when "Made in USA" was important, it's now. We need to take back this country, and what better way than with a company that was there in a strong and supportive way through the last 80 years of this country's history. I can think of no better company to help by taking the "FIRST" step toward turning this country back around and making US the capital of manufacturing and technology again. Ever wonder why Motorola's cellular radios are touted as being the best...see below in Red;

    Starting as Gavlin Manufacturing Corporation, Motorola’s first ever product was a battery eliminator in 1928
    The first Police Car radios in the 30s,
    the first AM Walkie Talkies in 1940 and first FM two-way radios in 1943 which kept our troops safe and helped win the 2nd World War,
    the first FM two-way radios for Taxis in 1944,
    the first Car Phones in 1946,
    the first commercial high power Transistor in 1955,
    the first Solid State Vehicular Two-Way Radio (seen in Police Cars) in 1958,
    the first large screen portable cordless television in 1960,
    the first words (and data and TV signals), from the Moon in 1969 (spoken over a Motorola transponder),
    the world's first Portable Cellular Phone demonstration in 1973,
    the first Digital Encryption Technology for Two-Way Radio Networks in 1977,
    the world's First Commercial Portable Cellular Phone (the Motorola DynaTAC 8000X in 1983 - I SOLD THESE THEN!!),
    the world's first Laser-Scannable Two-Dimensional Barcode in 1991,
    the world's First Narrowband Digital Public Safety Radio System in 1991,
    the world's First Two-Way Pager in 1995,
    the world's First 700 MHz Public Safety Wideband High-Speed Data Field Trial in 2000,
    the world's First LTE 700 MHz Data Demonstration in 2008 (that's right, the FIRST LTE DATA!!),
    the industry's First Project 25 Interoperability Gateways,
    the first U.S. Statewide Broadband LTE Public Safety Network in 2011.

     
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