First Marketing Ad for the Moto X Smartphone Arriving for July 4th Weekend

Discussion in 'Android News' started by dgstorm, Jul 2, 2013.

  1. dgstorm

    dgstorm Editor in Chief
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    [​IMG]

    The huge pic you see above is the debut of the first marketing ad for the Motorola X smartphone. The ad focuses heavily on the "made in America theme" as well as the "designed by you" motif we had heard rumors about previously.

    Motorola's VP-global brand and product marketing Brian Wallace revealed in an interview, "What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Ft. Worth, Texas. What better time than July 4th to come with a message like that?"

    This obviously indicates they plan to launch the device on the U.S. Independence Day. This is obviously meant to create a patriotic vibe around the device, and is fitting since the phone is assembled and built in the United States. Of course, Motorola is also one of the United State's oldest and most innovative technology companies, so it is further fitting. Here's a quote with more of the details about this new advertising launch,

    It's exciting to see the direction Motorola is taking with this. Let's cross our fingers that the actual experience of using the device lives up to the lofty imagery.

    Source: Adage
     
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  2. gadgetrants

    gadgetrants Senior Member

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    There are many ways to come at this. I could imagine I'm:

    (a) a die-hard, cell-phone-loving red-blooded American
    patriotic-android.jpg

    (b) a total device nerd who "wants the best phone available"
    Android-Nerd.png

    or

    (c) a recent graduate from an MBA program, with a specialization in marketing
    android-management-in-business.jpg


    Of course those are not exclusive categories -- one could easily find someone who was all three at the same time -- and there are lots of other hypothetical roles.


    And now, the reaction to the new X campaign from each of those imaginary people.

    (a) DAMN-STRAIGHT, I'm gonna get me one of them.

    (b) Excuse me...what?

    (c) Patriotism as the basis for a device campaign? That's a sure fail.


    -Matt
     
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  3. Dusty

    Dusty Silver Member

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    [​IMG]

    X I

    Eleven

    November?

    Hmmm... Or...

    X, I

    Ten, One...

    October, 1st?

    [/ConspiracyTheory]
     
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  4. zomnomnombie

    zomnomnombie Active Member

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    America.

    hank-hill.jpeg
     
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  5. squeak

    squeak Active Member

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    Any possibility that the moto x and the droid ultra are the same phone? the droid ultra is said to be available in "a bunch of colors". My bet is that the ability to design it yourself will end up being watered down and be barely any better than being able to pick a RZR or Maxx in the color of your choice.
     
  6. pc747

    pc747 Administrator
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    Awesome so I can have it my way huh.

    Ok ill take a 5 inch quad core device with 2 gigs of ram. Also I would like that battery to be removable please. Let's go ahead and supersize the battery and make it a 3800 mah. Can you wrap that in kevlar and give me a 1080p display with a 13 mp camera. Also Make my bootloader unlocked and lets top that baby off with a little 4.2.

    [​IMG]

    of course vzw will probably have an issue with that.
     
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  7. dgstorm

    dgstorm Editor in Chief
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    What? No microSD Card slot? Your perfect device was missing a key ingredient. ;)
     
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  8. pc747

    pc747 Administrator
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    You are so correct I guess I expected it to come standard since moto have been doing that any way.
     
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  9. LoneWolfArcher

    LoneWolfArcher Silver Member

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    "Designed, engineered and assembled in the USA."

    Does that mean it has direct tracking and listening right to the NSA??

    Sorry, couldn't resist. :biggrin:
     
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  10. johnomaz

    johnomaz Silver Member

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    Nah, it goes back to Motorola: Motorola Is Listening - Projects - Beneath the Waves
     
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  11. dezymond

    dezymond Tech Support Mod
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    well looks like I'll be waiting a little longer before biting the bullet on my upgrade.

    Man why do they have to keep info so under wraps, let me know if I should wait or not Moto!
     
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  12. pc747

    pc747 Administrator
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    I dont know about moto. When you wait and wait for them they let you down. I waited for the razr maxx hd excited only to be let down. The one time I finally tell moto that I am done then they release something to make me come back.

     
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