There is no doubt that SquareTrade has been around as sellers of phone protection for a long time. They have built up a following and created brand recognition that is important for their ongoing momentum. Ensquared with its roots as a comparison Site has more than made up the years with smart structuring, smart partnerships and smart people who understand this business. Thus enabling Ensquared to close in on the gaps left bare by Square Trade. Some of these gaps are as wide as the Grand Canyon and in fact it is evident that the years have blunted the SquareTrade outlook on this business and complacency is eroding their market share Examples are as follows: Square Trade still offer no Lost & Stolen options meaning that no matter how you look at things they are going over the heads of more than 50% of the potential market. Accidental damage and extended warranty is the long and short of their offer - and even then it is affected by a HUGE serious shortcoming: Their claim limit is a set number that does not go above $599 at best (on most expensive Android phone) and goes as low as $299. What this means in basic terms is that the subscriber can only claim until the claim limit is used up. It reduces every time you claim by value of the replacement. Well aint that a thing! If you damage an upmarket Droid irreparably that claim will easily match $599 in one go; smaller claims may go into the claim limit perhaps 1.5 times - rarely twice in our view. Therefore to call it a two year warranty is confounding. It really is a warranty that covers you for the claim limit and may in effect last only for 1 claim on one day. If it occurs in the second month then "poof" goes the remaining 22. So why do SquareTrade claim it is a two year warranty? Because technically by adding on the extended warranty part, which only kicks in after year 1 it does extend into year 2 even if the accidental part of the deal is gone. But what good is Year 2 with extended warranty if in fact the accidental damage protection expired early in Year 1? It leaves you the Droid subscriber naked for drops, spills, lost and stolen protection all for the so called extended warranty cover: Essentially cover for factory default after manufacturer's warranty drops off. Really SquareTrade offers a disjointed program with small pieces of different items; leaving out others; and unlikely to have the timing right at all. Net result if you understand this: Impractical cover on accidental damage that is excessively limiting; no Lost & Stolen whatsoever. The only full item is extended warranty that is a second year thing anyway. Ensquared in contrast has no such claim cap. Over a two year period you get three claims each standing in their own right and unconnected to previous claims; each claim covered by our underwriters up to $1000. Looking at it another way: Square Trade has $599 claim limit for two year term on accidental damage on premium Droid for $144 and $50 deductible; Ensquared on its Android program for pure accidental damage plus Lost and Stolen offers aggregate $3000 claim limit over two years for $99.99 also with average $50 deductible. The only thing Ensquared do not add to its offer is extended warranty. Is this worth sacrificing $2400 claim value on damage and excluding Lost and Stolen from your protection? Absolutely not. In summary: Lack of choice and the the claim limit sans Lost and Stolen is SquareTrade's archilles heel. And a huge big heel it is. All the years in the business cannot hide from the fact that Ensquared offers a superior product range for more benefits and far higher $ coverage.