Consumer Confusion Over 4G Found in Study; 34% of iPhone Users Think They Have 4G

Discussion in 'Android News' started by dgstorm, Jul 14, 2011.

  1. dgstorm
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    dgstorm Editor in Chief Staff Member Premium Member

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    [​IMG]

    A new study from the Retrevo.com blog claims consumer confusion could impeded the rate at which customers adopt 4G. In their recent study, they found that less than 25% of smartphone users plan to upgrade to 4G in the near future. Furthermore, it appears that one of the biggest problems isn't just that consumers think that 4G service is too pricey. Apparently, many smartphone users, especially iPhone users, mistakenly believe that they already have 4G service when they don't. Almost comically, 34% of survey respondents that use the iPhone believe they have 4G service, despite the fact that Apple doesn't even make a phone with 4G yet. Additionally, RIM users are falling for the same assumption as well. Twenty-four percent of RIM users are under the delusion that they have 4G service, although RIM also doesn't offer a 4G phone. Interestingly, 29% of Android users believe the same thing, although it is entirely possible that many of them actually do have 4G service, since it is available on several Android phones.

    The study also shared that between 19-30% of users across RIM, Android, and Apple believe that 4G is simply too expensive at this time. *cough - Verizon tiered data plans - cough* This too could hinder early adoption of the technology. In fact, between the pricing confusion and general confusion over just what the technology is, there is actually legislation making its way through congress right now, that would require service providers to be more clear about the technology. Congresswoman Anna Eshoo has introduced a bill called the "Next Generation Wireless Disclosure Act" that means to force broadband service providers to fully disclose the particulars of 4G service, and clearly spell out the quality of these services and the fees associated with them.

    Obviously, 4G technology will probably be fully implemented and available in the eventual future. The various carriers that are rapidly deploying 4G networks globally are banking on it. Unfortunately, it appears that the speed at which customers actually dive into the service will likely be slowed in the interim by industry wide confusion and expensive pricing. It remains to be seen what the various carriers will do to address these issues, and how quickly it makes a difference. Who knows, if the technology isn't adopted quickly enough, it could be "leap-frogged" by newer faster technology like the 600-900Mbps Advanced LTE being tested in Sweden and South Korea right now.

    Here's the description of the Retrevo Study:
    Source: BGR and Retrevo.com
  2. bplewis24
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    bplewis24 New Member

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    This isn't surprising at all. Considering the latest iPhone is the iPhone4, the carriers are all pushing their "4G" marketing campaigns, and the typical naivety that follows Apple users who always assume (whether true or not) that the most recent Apple product is ALWAYS the best product on the market, I actually would have expected it to be a bit higher.

    The Android thing is interesting, because with LTE phones and HSPA+ phones on the market, there probably is a significant (meaning >10%) amount of consumers currently with 4G phones, but I wonder how many?

    This reminds me exactly of about 3-5 years ago when people thought they were watching high definition television despite not having HD sources (cable or blu-ray, etc) or people that had flat screen tvs at non-HD resolutions assuming that they were watching stuff in HD.

    People just need to be educated on this stuff. Yesterday I had a fellow football coach tell me that his iPad2 has 4G. I said, "oh yeah you got one of the 3G models?" He said, "no, it has 4G." I just said okay and moved on. *shrug*

    Brandon
  3. debdroid1a
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    debdroid1a New Member

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    Part of the problem is that on AT&T it's called iPhone4G. Meaning Generation. When it came to Verizon they left off the G and that was even more confusing (confused me at first).
    And I could see how other people with other phones, in a 4G area, thinking they're phone is 4G without it being a 4G phone. They might think it "upgrades" automatically to 4G.

    I also see with 4G the price of phones (me) and tiered plans putting people off. I know some who didn't want new phones because the best phones required data plans in the first place and didn't want to pay that extra cost.
  4. sqchram
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    sqchram New Member

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    iPhone. The smartphone for dumb people. ...can't wait for the iPhone 5. Its on 5G ya know..
  5. jroc
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    jroc Well-Known Member

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    When the iPhone 4 first came out I assumed it was called 4G going by previous models. Yea like bplewis said, if they are thinking that NOW, ppl just need to get educated on this stuff.

    It also doesnt help that iPhones on AT&T had faster speeds than Android phones on AT&T at one point last year. Even with the Atrix and Inspire, before updates came out it was as fast or faster.
  6. alboboy10
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    alboboy10 New Member

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    Lol I argue with the att people every time I go in the store for my gf, they talk about 4g and I always tell them they don't have it, that they have 3 and a half g's. Haha

    Once one of them told me I didn't have LTE, I showed them the little 4g LTE on my phone.
  7. johnomaz
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    johnomaz Well-Known Member

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    Its not the worst thing. The iPhone 3G was named because it introduced 3G service to the phone. The iPhone 2G is called that becasue of the edge service. There was no true iPhone 1 or plainly iPhone. To see this and get an iPhone 4, non tech people could only assume its a 4G phone. More than likely they don't even know what 4G means in relation to the data access of a mobile network. As for Android users, thats just shameful.
  8. DroidXDoes4G
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    DroidXDoes4G New Member

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    I don't think there was ever an iPhone 2G...\

    It went

    iPhone
    iPhone 3G
    iPhone 3Gs
    iPhone 4
  9. CoFoltman84
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    CoFoltman84 New Member

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    i sell cell phones as my 2nd job. ive been doing so for about 4months. it still disgusts me how many people have no idea what they are buying, but they want it because it looks expensive or someone told them it was great.
  10. CoFoltman84
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    CoFoltman84 New Member

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    (I work for RadioShack in a Target store, at a kiosk) on June 6th, i had a guy come in wanting to upgrade to a smartphone for the unlimited data. he wasnt sure he had any use for it other than checking email once or twice a day. but wanted to be locked into unlimited data. i told him, most users dont come close to 2gb. few go over it and very few exceed 5gb..... i know this is slightly off topic, but its still on the point that most consumers know nothing about what they buy.
  11. Limbwalker
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    Limbwalker New Member

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    Just dummies . . . dancedroid
  12. czerdrill
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    czerdrill New Member

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    Yea i agree that people need to be educated, but that's never gonna happen. The truth is people don't care. Also 28% of Android users thought the same thing, so the "typical iPhone naivety" thing can apply to them too haha...it's not naivety per se, its more the fact that people dont care about specs, and will never care about specs.
  13. MS3G35
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    MS3G35 New Member

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    yeah but of those 28% of android users some of them might of actually had 4G LTE phones...unless they specificly targeted 3g android smartphone users...
  14. czerdrill
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    czerdrill New Member

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    yeah true, but i guess i assumed that is the case. doesn't make sense for them to ask three groups of consumers whether or not they have 4G phones, and title their study 28, 24, 34% think they have 4G, if they were actually asking people who do have 4G...
  15. bplewis24
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    bplewis24 New Member

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    That's why I find the Android one interesting. We know that 100% of the iPhone users and RIM users are wrong because there are no 4G phones for them. How many of the Android users are wrong? 25% or 10%?

    Brandon
  16. czerdrill
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    czerdrill New Member

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  17. matt2783
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    matt2783 New Member

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    I doubt the actual number is 29% but it may not be too far off when you consider every phone AT&T and T-mobile pump out gets labeled as a 4g phone, not to mention the popularity of the Evo 4g.
  18. matt2783
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    matt2783 New Member

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    Yeah, your right czerdrill, ignore my last post. That's pretty disappointing, Android users are nearly as ignorant as Iphone users.
  19. czerdrill
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    czerdrill New Member

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    yeah the only real reason we could give them a "pass" is because they could technically own a 4G android phone (even if they mistakenly believe they do), but that's not the case here.
  20. matt2783
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    matt2783 New Member

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    True, but you could give Iphone 4 users an excuse too being their phone has the number 4 in it. I don't think it's a good excuse but I have seen people make that mistake.