Borders Looking To Boost Downloads Of Mobile And Desktop Apps With Free eBooks

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  1. Shadez

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    Mobile And Desktop Apps With Free eBooks

    by Robin Wauters on Jul 9, 2010

    In the latest chapter of the great Ebook Wars of 2010, Borders[​IMG] is attempting to drive more downloads for its free mobile applications[​IMG] for Android, iPad, iPhone and BlackBerry as well as its equally gratis desktop applications by offering five free books – valued at more than $40 – and content exclusive to the company.

    Beginning today, Friday, July 9 through Wednesday, July 14, Borders is offerings titles like Dean Koontz’s “Frankenstein: Prodigal Son” and”The Alchemyst” by Michael Scott, along with exclusive content in the form of chapter 6 of Danielle Steel’s upcoming novel “Legacy,” which goes on sale September 28.

    The promotion comes right off the heels of the launch of the Borders-branded eBook store[​IMG] and the release of BlackBerry, Android, iPad and iPhone eReading applications, all powered by Kobo[​IMG]. Question is if all this is too little, too late.

    Has the Kindle already won[​IMG]?