Now that T-Mobile has overtaken Sprint to become the third largest carrier in the US, the two big dogs at the top have taken notice. Not only did Verizon change its tactics to get rid of subsidies, now AT&T has altered their data plans to more closely match what T-Mobile is doing.
As you can see in the chart above, AT&T is now offering more data for less money than before. Obviously, to offer more "perceived" value, the larger data plan you choose, the bigger the relative discount. Of course, it's important to figure out just how much data you actually consume on average before deciding which plan to go with.
Despite the new discounts from AT&T, it still makes the Google Project Fi program (which pays you back for unused data) seem very attractive. It's a shame there is currently only one phone useable on Project Fi.
Source: AT&T
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