Though the backflip is unlikely to appeal to many folks on this site that doesn't mean it isn't an appealing device. One doesn't have to see the evil presence of Apple in all this to understand that an affordable smartphone that one does not have to spend hours (if not weeks or months) configuring is a worthwhile product for AT&T. The backflip is meant to appeal to consumers whose tastes run to social networking and don't want to be bothered with a phone where that functionality is, at best, a secondary priority. The phone allows AT&T to have a presence (and therefore a voice) on the Android platform. It provides a hedge if Apple elects to jump ship and make the iPhone available to other carriers. And its unique form factor has a definite novelty value, not an insignificant consideration in the phone market. Like it or not, if the Android platform is going to be anything other than a playground for geeks, the backflip is just the first in a wave of similar devices.