Asus Comment on Twitter Sparks A Controversy; Is There Rampant Sexism in Tech?

Discussion in 'Android News' started by dgstorm, Jun 5, 2012.

  1. dgstorm

    dgstorm Editor in Chief
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    [​IMG]

    Asus is in hot water with the public for a Tweet they made recently regarding one of their new devices, the Transformer AiO. The Twitter comment, which you can see above said, "The rear looks pretty nice. So does the new Transformer AIO." It was in reference to a picture of one of their booth-babes demonstrating the new product at Computex 2012. The Twitter-verse was suddenly on fire with charges of sexism.

    One tweeter, Corinne Marasco, said, "Wow @ASUS, coming right on the heels of that awful NYT article where "Men invented the Internet." OK, I'll take my disposable $$ elsewhere." Another, Alexander Horré, fired off with, "Looks like @asus just committed social media suicide." A third, Leigh Honeywell, said, "@ASUS hey Asus, do you not want women as customers or something? Not cool." From there it snowballed. The comment was quickly taken down, but not before it was captured by the unstoppable permanency of internet captured moments.

    Since then Asus apologized for the matter. They issed the following statement,

    They also Tweeted the following, shown in a pic:

    [​IMG]

    This massive marketing faux pas on the part of Asus seems to bring into stark clarity that the world of technology may be too skewed toward a sexist mentality. In fact, it even makes one wonder what the purpose of the "booth babes" is to begin with... More than likely, they are a "hand-me-down" concept from car & gun shows, which tend to be fairly male-dominated. Does it really need to be there anymore?

    The number of women in the world that enjoy technology is growing constantly. They have every right to be treated with respect as anyone else.

    Also, please make no mistake, I am not jumping on a high and mighty soapbox of self-righteousness. I am calling myself out for this behavior too. I admit that I initially thought the Tweet was funny, but writing this piece has put me in a self-reflective mindset. It's easy to bash on Asus for this mistake, but perhaps the problem with this prevalent sexism in the world of technology can only be fixed by looking in the mirror. Where does any type of prejudice begin, and, more importantly, where does it end?

    To paraphrase Mr. Shakespeare, from his play, Julius Ceasar, "The fault lies not in our stars, but in ourselves."

    Source: Yahoo
     
  2. kodiak799

    kodiak799 Gold Member

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    Whomever tweeted that should get a RAISE. This will attract all kinds of attention to their products because Asus is still not widely known to the mainstream. The potential buyers this turns-off will be small in comparison.
     
  3. johnomaz

    johnomaz Silver Member

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    Every woman at those shows know they are there because they are pretty and sexy. You think someone is going to put a 300 pound woman up there to hold their product, no, they aren't. The comment wasn't vulgar or anything either. Everyone was thinking it, one person finally said it in a public way. I personally do thing that is a very nice rear too.
     
  4. 94lt1

    94lt1 Super Moderator
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    Marketing genius, and they're right, she does have a nice rearend. :)

    While true the girls at those shows are models, just like the ones at a car show, does it really give anyone the right to exploit them or make comments like that? Not really...

    DROID RAZR MAXXIMIZED!!!! PREPARE TO BE VANQUISHED!!!
     
  5. kodiak799

    kodiak799 Gold Member

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    And let's be bluntly honest....The 3-in-1 transformer is cutting edge - what % of early adopters will be women?

    Just saying sometimes these incidents are unintentional, other times they are carefully orchestrated.
     
  6. 94lt1

    94lt1 Super Moderator
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    Idk about that. When this drops, my wife said I had better get her one on release day lol.

    DROID RAZR MAXXIMIZED!!!! PREPARE TO BE VANQUISHED!!!
     
  7. liftedplane

    liftedplane Silver Member

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    making a comment is exploiting them, I'm so tired of this politically correct garbage everyone keeps spouting, She is attractive, someone said something, get over it.

    if anything I think it was genius
     
    #7 liftedplane, Jun 5, 2012
    Last edited by a moderator: Jun 5, 2012
  8. Dave12308

    Dave12308 Silver Member

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    I've seen similar comments in car magazines based on photos of the girls at the automotive trade shows, and no one complains. This was one of those comments that was purposely posted because it could be taken both ways. Not only is the view of the woman's (very nice) rear, so is the view of the device.

    Most tech ads are sexist and targeted towards hormonal males. I've seen much worse to be honest, this comment is rather tame.
     
  9. mithunc

    mithunc New Member

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    They chose to have a beautiful model show off the computer rather than just any old person. Then they make a comment about what they did? We're looking in the wrong place if there's something to get upset about, no pun intended.
     
  10. 94lt1

    94lt1 Super Moderator
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    Something you need to be aware of, many people are in a state of hyper sensitivity. In this day and age you can practically be sued for anything.

    Yes she has a very nice rearend. But does that make it alright to tweet about it? I already said its genius because even negative publicity is publicity. And in marketing that's worth its weight in gold.
    There are two sides to every coin. What if she was your wife or daughter or girlfriend? Would you want some guy putting comments like that on twitter?? Or would you want to make him apologize for disrespecting her??? Or worse in some peoples cases, but we won't go I to that.

    DROID RAZR MAXXIMIZED!!!! PREPARE TO BE VANQUISHED!!!
     
    #10 94lt1, Jun 5, 2012
    Last edited by a moderator: Jun 5, 2012
  11. mysticalmalissa

    mysticalmalissa Active Member

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    Got to give him credit for being honest!
     
  12. brad92

    brad92 Silver Member

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    What everybody is forgetting is, SHE'S A MODEL! She gets paid for being physically attractive and wearing clothing to make people notice her!

    People these days are so messed up. This is an example of over politically correctness and idiots out there. Its life, if you've got thick skin, you're gonna be in for a shock.

    Sent from my DROID RAZR using Tapatalk 2
     
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