I think all of you are wrong. Apple is doing what Apple has always done, and this is no different really. You can say investors sense weakness, Apple lost Jobs and thus it's direction, so on and so forth...but not me. What I see is the most competitive market the smartphone has seen yet. We have GS4, LGG2, HTC-One, Huawei, Sony Xperia, Nokia Lumia, Galaxy Note, and I hate to list it but all the Motorola's too... and all the differentiation's and mini's in-between. All of these devices are great. This is the first time the market isn't just flooded with Android, it's flooded with fantastic android. Fragmentation is down. Rooting is a luxury instead of a necessity. Options galore. Apple hasn't lost their touch, they're business model simply isn't designed to compete with this. They release X number of devices at X time of the year and upgrade X time of the year, and that is set in stone because that's how they operate...predictably. They aren't going to pump out 2 upgrades back to back with crazy new designs that creates holes in their software from device to device. They're precise, conservative, and conscientious to their image and believe that predictability is key to reliability and consumer trust. The rest of the market is aggressive, tactical, and frankly overwhelming, relying on the numbers to gain market-share. To change what has been set in stone for years will eliminate the fanboyism that floats the company today, to be like the rest is to concede they're place in the market and will guarantee their failure over time. Apple is in quicksand, and to struggle is futile and only hastens their suffocation. They don't need change, they need more of the same.