Android One is Not Selling Very Well in India Despite its Low Cost

Discussion in 'Android News' started by dgstorm, Nov 21, 2014.

  1. dgstorm

    dgstorm Editor in Chief
    Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    11,016
    Likes Received:
    3,979
    Trophy Points:
    823
    Location:
    Austin, TX
    Ratings:
    +4,254
    [​IMG]

    It appears that the Android One could end up as a commercial failure in India despite its potential for good value. Sales for the $100 USD device are poor right now. The first three Android One devices were the Spice Android One Dream, Karbonn Sparkle V, and Micromax Canvas A1(Spice, Karbonn and Micromax are carriers in India).

    The problem in sales stems from the fact that these carriers only sold the phone initially online. Unfortunately, only about 12% of mobile sales happen online in India, where they apparently have a different mid-set about purchasing a product that other parts of the world.

    The nasty turn of events is that the carriers decided they would try shipping the devices out to physical retailers to boost sales, but unfortunately, because they started with online exclusivity, the physical retailers are refusing to take them. Retailers like Croma, Future Group, Planet MRetail and Next Retail, BigC,Lot Mobiles, Reliance Retail and Sangeetha Mobiles (which is about 1800 stores across India) are now boycotting sales of the device. There are a couple of reasons for this behavior. Here's a quote with more of the details,

    Things are completely bleak for the future of Android One though. Both Spice and Karbonn reported that once they started selling the devices in their own physical stores, their sales went up exponentially. This means it's still a bit too early to call the Android One a flop. Only time will tell if the device can gain more traction there.

    Source: PhoneArena
     
  2. Netforza

    Netforza New Member

    Joined:
    Nov 21, 2014
    Messages:
    7
    Likes Received:
    2
    Trophy Points:
    3
    Ratings:
    +2
    Current Phone Model:
    thl t200
    When people will start talking about real benefits of Android One, if there are any real benefits it will start selling better.
    Didn't know Karbonn and Micromax were carriers in India.
     
  3. Jonny Kansas

    Jonny Kansas Administrator
    Staff Member Rescue Squad

    Joined:
    Jan 21, 2010
    Messages:
    16,546
    Likes Received:
    7,107
    Trophy Points:
    1,278
    Location:
    Michigan's Upper Peninsula
    Ratings:
    +8,455
    Current Phone Model:
    Pixel XL
    Twitter:
    jonny_ks
    Who doesn't want a phone called the SPARKLE V!?:eek:
     
    • Like Like x 1
Search tags for this page

android one not sell well