I have not gotten the droid incredible, I still have an omnia that I might get rid of. I have a few questions about it, but my most puzzleing question right now is about the price. I see on the board that many people seem to be paying full retail price for it, which is about 550$ for the DI right?. My question is why? I have never paid retail for a phone, so I do not know why someone would do that? You pay more the phone up front at purchase, and must still pay verizon's monthly service costs right? so what is the advantage? why not sign a new 2 year contract and get it cheaper up front? I am really confused about this, and dont really know much about buying cell phones. Please help.