Verizon Wireless changing to Verizon this Sunday, massive new branding campaign plann
Verizon Wireless changing to Verizon this Sunday, massive new branding campaign planned?
By Chris Ziegler http://www.blogsmithmedia.com/www.en...writer_rss.gif posted Jun 25th 2010 12:24PM
So Droid Life -- which has earned itself a solid record in the rumor game as of late -- is reporting that Verizon Wireless will be dropping the "Wireless" portion of its name this weekend and announcing that it won't be carrying the iPhone 4, instead concentrating on its high-end line of Android devices that it's done an admirable job of building up lately. We can't speak to the validity of the iPhone stuff, but we're starting to believe the rest now that we've been independently tipped on a new branding campaign that'll focus on the tagline "Rule the Air." Interestingly, it would seem that changing the name to Verizon risks confusing the company with one of its two corporate parents -- Verizon Communications -- which leads us to wonder whether this is a sign that Vodafone could be getting close to relinquishing control of its sizable minority share after years of speculation. That, however, is pure speculation -- but regardless, it looks like the bright red theme ain't going anywhere. More on this as it develops.
(Update: No name change)