My wife is pissed because they are pushing this on to her phone eventually. It looks like they are making a "market" for Blackberry users to purchase apps via their Verizon account. Enterprise users will be blocked.
No big deal as far as I'm concerned. It might be more convenient if we could purchase apps without a credit card and just have it billed to our account.
Oh and I don't know why my wife is so fired up about this. I guess she doesn't like the idea of Verizon pushing anything on her phone.