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Thread: Death of a Lamppost: Why People Only Know About the iPhone

  1. Super Moderator
    jntdroid's Avatar
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    #1

    Death of a Lamppost: Why People Only Know About the iPhone

    source: Death of a Lamppost: Why People Only Know About the iPhone | The Verge Forums

    Thought this was a great piece... my favorite line:

    "They want a phone that fits in to their daily lives - like the iPhone. Not one that could help them decapitate a robot."
    "...life is 10% what happens to me and 90% how I react to it."

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  3. Droid Ninja
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    #2
    shoot my gift horse in the foot of it's mouth for me.

    excellent article.

    Sent from my DROID2 GLOBAL using DroidForums
    Last edited by kptphalkon; 11-09-2011 at 03:16 PM.
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    #3
    Good read.

    Apple is a top-notch marketing company. They aim towards the general cloud and shows how easy things work on the iphone. As for the Droid lineup, it's a bit more intimidating and the commercials have a more serious tone to them. Droid commercials provide more entertainment, but do little to actually promote the phone itself and its functions, that's where Apple excels.
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    #4
    I agree, but then again i've always thought the marketing campaign for the DROID series was stupid anyways. Totally useless as far as actually advertising a device. They always seemed like ads for some sort of Terminator-esque movie or something.
    jntdroid and jcardona1 like this.
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    #5
    I don't like the RAZR ad either. There was an AT&T ad with a little girl putting up posters of her lost dog. A college student sees the poster, takes a picture and sends it to his friends. One sees the dog and texts where it is. By the time the girl has come home from putting up the posters there's the student with her dog. Much better than slicing random items.

    I remember when Consumer Reports was sued for saying the early Suzuki Sidekick was Not Acceptable because it tended to tip badly on curves at a fairly low speed. Consumer Reports then showed a memo from Suzuki to their publicity department to never show the Sidekick moving. Isn't that what cars are supposed to do? Move? It's like "let's not show the phone actually doing anything."
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    #6
    I don't know when Verizon and Motorola will realize their Drooooooooooooooooooooid marketing campaign is stupid, outdated, and laughed at by the whole world.
    jntdroid likes this.

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