Apple is not going to go anywhere. Apple makes good products that appeals to many people. Is it wrong how they may be handling things. But at this point what can they do? They will not issue a recall they are too invested now!
If any company was in this situation they would downplay it as well. Now personally I would not buy an iPhone. Certainly not with a iphone that has reception issues. I think people should return the phone if they have issues. If not keep it.
Apple may have a stain on their record if reports are still bad afterwards the update. And most likely they will. But people will still buy. I'm just glad I've got my Droid. It does all I want it to. I can hold it anyway I like. I have a good choice on many other android devices so I choose to tire of my current Droid! Its on a great network! And I've many choices of who my carrier is with Android! People will soon see! This IS the year of the Droid!