Was just posted on Droid-Life how to order at full price from Verizon without changing your plan..
1. Visit Verizon’s iconic portal website.
2. Sign-in as an existing customer.
3. Choose “Devices without Wireless.”
4. Tap the “All Devices” button at the top to see their entire lineup.
5. Find the phone you’d like to buy and select the amount you want.
6. Press the “Continue” button.
7. Decide if you want to buy accessories, then click “Continue.”
8. Enter your billing info.
9. Confirm the total.
10. Confirm the order again.
11. Pay for your new phone.