I manage one of those cellphone kiosks inside every Costco, and I can tell you, 29.99 is true. That is, for the first brand new line of service, and a qualified 2yr upgrade. Plus you get your activation fees refunded in a mail-in rebate, and a bonus pack (case, car charger and headphones). yes, they have that "made in china" feel but they work quite well. so stop in your local Costco and get it right away, w/o having to wait for shipping.
OFFER ENDS THE 12 of April (may or may not get extended)