TV Remotes save you from getting up off the couch and manually switching the channels. Not the best analogy, but the point is clear: It saves you an extra step.
With the TecTiles, I can get to work, flip open my Laptop, touch my phone to the Tile next to my touchpad, and I instantly:
1.) Turn on WiFi and connect to my preferred WiFi network (we have 4 that I would manually need to choose from)\
2.) Turn my Phone on silent.
3.) Turn on Lync
4.) Turn on Bluetooth and pair my work headset
And that was just OOTB stuff. I could even launch Tasker to control even more settings.

