For anyone who's interested, I came across this link on CNET:
Wondershare Giveaway | Facebook
This lets you download Wondershare Video Converter Ultimate for free till Sep 25 if you 'like' it on Facebook. I downloaded it and was impressed with the features of this software. I also did a couple of trial conversions and the results are pretty darn good. There are easy options to read inputs from file / DVD / ISO and preset output modes to convert to a whole bunch of popular formats, including Droid X format.
In case you are interested, grab it before the 'free' offer runs out.