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Thread: Droid Commercial Thoughts

  1. Droid Ninja
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    #1

    Droid Commercial Thoughts

    Ok, for the Droid X we got this commercial:



    Thoughts?
    It certainly reminds me of the Halo game at first. The whole time nothing to do with the phone, until the last (literally) second you see a quick glimpse.
    I do understand what they were portraying, it's saying Droid X is here, so it was like the beginning of some apocalyptic movie before the movie goes into some calmer setting environment with the main character of that movie to first build up and set the audience in alert.
    This commercial is interesting as it completely focuses on some fantasy type structure, to build up that the Droid X is coming, also allowing a cliffhanger sort of ending making it as "the beginning" for this device.
    (ignore how wrong it looks when he "fists" the floating stone)

    (Note that they used the same type of structure for the original Droid commercial as well, with all the Droids falling from the sky as everyone settles around it, until the very last seconds you see the Droid as it makes its trademark sound)



    Second commercial is this:




    Ok now this is just plain creepy.
    Funny story though, my friend was sitting in his house, it was completely dark except for the TV and silent except for the TV and this commercial came on. He said he literally got scared of it and was pretty creeped out in that bad situation. That's the reason I looked this video up because he was telling about it.

    More thoughts though, it has the same "you're not going to know what this commercial is about until the very last second" to it. You see an eye looking around at different things, eye turns robotic and then flashes red and you hear the trademarked sound at the last second.
    I like how they make these "different" commercials, especially about phones.

    I mean, AT&T have people prancing around the world covering everything with orange sheets singing something about being beautiful
    and Verizon has this creepy eye staring at millions of young souls waiting to harvest and feed upon.
    We're awesome.

    This commercial wasn't real strong though either, but that is their point and they keep to their theme. I DO have something I'd like to compare though.

    In the first commercial, after he fists the floating stone and pulls his arm out, it turns all robotic as the Droid possesses him. As well as, the Droid popping out of his arm.

    In the second commercial, you see his normal eye also turn robotic and then his eye flashing the droids red lights like the Droids eye everyone see's as a boot animation (stock people) giving a hint that the Droid took over that person too.


    In conclusion, the message here is that the Droid is taking over. As I think, and you can probably agree.
    Hope you enjoyed my little blogging here and hope everyone well!
    Last edited by Diordna; 07-21-2010 at 12:00 AM.
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  2. Droid Ninja
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    #2
    Bump?? (:
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  3. Administrator
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    #3
    better suited for the actual Droid X area : )
  4. Master Droid
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    #4
    The Droid X "eye" commercial is pretty creepy. I've seen it on TV a few times now; it kinda makes me think of that scene from Superman 3 where the woman gets pulled into the machine and turned into a robot.

    I didn't see the other commercial for the X on TV at all...just online the day before launch. It is reminiscent of Halo or a similar video game.
  5. Soulless Droid
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    #5
    I'm having a little trouble getting through this read, the analyzing of commercials as if they were well read novels is a new concept to me. I will have to differ the critique to the experts.
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  6. Junior Droid
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    #6
    I think they are missing thier mark with these ads.
    Old Navy and Apple could sell melted snowballs and people will go running to get them! (Hello, Im a Mac).
    I love the Droid X and I am so happy its on the Verizon network. I just dont think these ads tell you a dang thing about what they are selling.
    They need to focus on the size and freedom that Apple doesnt allow.
    I would bust chops with funny ads showing 2 guys on a train or something. The first guy holding a Droid X and another using a iPhone holding a magnafing glass to read the text. Then the Droid X guy turns to him and says, hey, I think your holding that wrong, try this (and hands him the Droid X to try).
    Just my 2 cents
  7. Droid Ninja
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    #7
    Quote Originally Posted by zerosouls View Post
    I'm having a little trouble getting through this read, the analyzing of commercials as if they were well read novels is a new concept to me. I will have to differ the critique to the experts.
    Sorry!! lol I know my writing can be a little novel like haha
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  8. Soulless Droid
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    #8
    Quote Originally Posted by Diordna View Post
    Quote Originally Posted by zerosouls View Post
    I'm having a little trouble getting through this read, the analyzing of commercials as if they were well read novels is a new concept to me. I will have to differ the critique to the experts.
    Sorry!! lol I know my writing can be a little novel like haha
    lol no reason to be sorry mang
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  9. Droid Ninja
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    #9
    Good (:

    It should be easier if you just read it slow and put the sentences together lmao
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  10. Master Droid
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    #10
    Commercials are great. Saw the first one listed for the first time a few days ago. Thought it was a movie trailer. Yes, doesn't tell you anything about the phone, but that's not what they're going for at this point. It's to create buzz, and they do just that.
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