Full Page Ad in USA Today for Droid X

[TatDroid]

Did anyone happen to notice the full page ad for the Droid X in today's (June 30) USA Today (at least in the editions here in the Northeast)? It was on the back cover of section D. I especially liked the copy at the bottom that read:
"Most importantly, it comes with a double antenna design. The kind that allows you to hold the phone any way you like and use it just about anywhere. You have a choice. And you deserve to be heard".
Wow, talk about kicking your competitors while they're down!
EDIT: sorry, had this written but not submitted for about an hour. now I see there's already a new thread about this. Day late, dollar short. As usual...