From what I understand, andx this is after talking to the girl who sold me my blue razr. She said that Verizon is starting to phase out the razr's that are not as hot sellers as they thought it would be, starting with the Purple...the blue razr supersedes that one. According to her, she also said that the prices are dropping to try and force more sales as it has been lacking compared to the maxx. So its a way to create hype and sales from other phones that have been doing better