Been saying that for YEARS, jhuntin.
Marketing is KING.
Apple didn't get to where they are by building a better product. They did it by marketing. Period.
There were other MP3 players on the market when the iPod broke. Ever see a commercial for a Rio Karma? No. A Sansa Fuze? No. The Soundblaster? No.
How many iPod commercials did you see? And what happened? How many times did your friends see you with a non-Apple MP3 player and say to you "is that your iPod?"
Someone FINALLY figured it out. Samsung.
How many HTC commercials have you seen? Can you remember the content? I only remember one. The dude falling out of the plane and proclaiming he could take pics and shoot video at the same time. *yawn*
Now how many Samsung commercials do you remember. How many lines can you actually remember from those commercials.
"The headphone jack ... is ON THE BOTTOM!"
That's the kind of commercial that people fast forwarding through commercials on their DVR will actually stop to watch.
Google advertised the Nexus and sold a butt ton of them without even having a decent distribution channel (meaning Amazon didn't sell them and you couldn't toddle over to BestBuy and pick one up).
Who didn't learn this? HTC. LG. EVER seen an LG commercial for a phone?
And my favorite example is: Barnes & Noble. They have a great product. Better then the Kindles actually. But who advertises more?
Amazon was advertising for Christmas sales before Thanksgiving. B&N marketing campaign didn't start showing commercials until 2 WEEKS BEFORE CHRISTMAS. And then they announce piss porr Xmas sales numbers. Really B&N? I sincerely hope you didn't spend much time wondering why....