Rovio Makes Controversial Statement that Piracy May Improve Angry Birds' Business

[dgstorm]

A highly unusual and somewhat controversial statement was recently made by the developers of Angry Birds, and apparently, they are learning from the mistakes the music industry has made while fighting piracy. Rovio CEO Mikael Hed said during the Medim conference this week,

“We have some issues with piracy, not only in apps, but also especially in the consumer products. There is tons and tons of merchandise out there, especially in Asia, which is not officially licensed products. We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy. Piracy may not be a bad thing: it can get us more business at the end of the day."

Hed went on to explain that he believes it is futile to fight individual pirates in the courts except when Rovio feels the false products they are selling are harmful to the Angry Birds brand, or are ripping off its fans. He further elaborated, "We took something from the music industry, which was to stop treating the customers as users, and start treating them as fans. We do that today: we talk about how many fans we have. If we lose that fanbase, our business is done, but if we can grow that fanbase, our business will grow."

It's refreshing to see a developer take a more educated and out-of-the-box perspective on the issues of piracy. Instead of getting hostile and suing random individuals for piracy, which amounts to plugging up the damn with your finger, Rovio looks at the bigger picture and only gets involved if it threatens users of the game or harms the Angry Birds brand. It seems that they almost see minor sharing-style piracy as free advertising for their product, and instead try to develop relationships with their customer-base in order to instill loyalty. This enures that most people will be happy to pay for their product instead of keeping it for free. Perhaps the movie and music industry could stand to learn a thing or two from this perspective. Folks at the MPAA and the RIAA have to be squirming in their seats about now.

Share your point of view on this tangled subject.

Source: SlashGear

[2THEXTRM]

I believe they have found how to do smart business in the 21st century, not a eureka moment but intelligent nonetheless.

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[ntrddragn]

ha. common sense and logic wont stop the mpaa and riaa from lobby in the name of copy right law to track down down every single citizen of this planet and arrest them. pipa, sopa, acta anyone? they are being run by dinosaurs from the 20th century.

[catnapped]

ha. common sense and logic wont stop the mpaa and riaa from lobby in the name of copy right law to track down down every single citizen of this planet and arrest them. pipa, sopa, acta anyone? they are being run by dinosaurs from the 20th century.

Yup, in their eyes, Rovio are just "aiding and abetting" the 'thieves, crooks, and other miscreants'

[kptphalkon]

If I spent the money it would cost to have/listen to/watch all the media I like, I'd have to put myself in debt for about twenty thousand dollars. The mpaa and riaa can kiss my butt.

On this note, its great to see IP owners take a defensive stance FOR the people, and actually support not-officially-licensed material as part of the industry. Obviously Rovio hasn't the capitol to expand their sales to all these places where there is demand, and someone is taking it upon themselves to 'lend a helping hand'. While I do think its wrong to certain degrees, it certainly does help fan loyalty and to broaden the user base.

Power to the people!

[ntrddragn]

common sense and logic wont stop the mpaa and riaa from lobby

this statement of mine reminded me of the chris rock never scared skit about arguing with a woman. HILARIOUS...

Not safe for work or young childern