HTC incredible
6 months old

This problem starting happening a couple months ago. I would get this blue hue on the screen out of nowhere. When I would sort of lightly bend the phone holding the edges it would go away some time. Now the blue hue sticks 24/7 and occasionally I get a red hue. Is this a simple LCD swap out or something to do with the motherboard?

Any advice and or direction to fix this I would greatly appreciate.