need help with unroot and "getitnowmarketing" in recovery

[michaelwc]

Something happened with my phone last night. The battery died and when i rebooted, none of the apps would work.

Phone: d Inc. rooted running 2.2 stock HTC w/sense. I removed alot of the bloatware with titanium backup. nothing crazy though.

i figured my root had messed up. I'm savvy but not a power user so i'm not really good with the ins and outs. after nothing would work i did a hard reset and a wipe. i figure i need to go back to bone stock and start again and re-root. problem is i never did a backup of my original rom before rooting. also, in recovery mode i get a screen ive never seen that says at the bottom "Build: RA-inc-v.2.2.1_getitnowmarketing" now ive never seen this before. is it malware? that getitnowmarketing sounds like someone trying to sell me something. it can't be stock can it?