Sony Ericsson XPERIA™ X10 introduces an open and integrated world of social media, communication and entertainment
* XPERIA™ X10 is the flagship phone in a family of phones coming to market during the first half of 2010. The XPERIA™ X10 will be available in Q1 2010
* New UX (user experience) platform lets consumers organise everything and discover more with the most open, human and intuitive user experience yet
London – November 3 2009 – Sony Ericsson today unveils the XPERIA™ X10, the first phone in a family of phones to deliver a consistent user experience where communication truly becomes entertainment. Building on Sony Ericsson’s entertainment heritage and combining rich graphics with intelligence capabilities, the XPERIA™ X10 introduces a new UX platform that will evolve across the product portfolio and expand over time continuously introducing new features and capabilities.
The UX platform builds on top of the Open OS and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The XPERIA™ X10 is the first mobile phone to truly humanise the way people interact with their phones.
Bert Nordberg, President, Sony Ericsson said, “The XPERIA™ X10 and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximises choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the XPERIA X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010.”
Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA™ X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”