One thing I've loved about Verizon has been their marketing campaigns. The Droid ads in particular have been good, high tech and full of the message that you get more for your dollar with their lineup. Conversely, the Apple campaigns have been simple and more 'elitist' to me. Whatever floats your boat, but my personal opinion has been that Verizon has done a better job.
Let's hope that their kick off of their LTE/4G Network will do the same. This first commercial is an "OK" start, but I think they can do better. Verizon should start rolling out 4G service en masse in December. I'll keep my fingers crossed that my local area is one of the early upgrade areas.